Position Title: CRM Marketing Assistant

Company: Naked Wines

Location: Edinburgh

Job Description:

Naked Wines is on a mission to change the wine industry for the better. We seek out and invest in the world’s best independent winemakers and connect them directly with our customers (who we call Angels). Our winemakers get the funding and freedom to make the best wines they’ve ever made, while our customers get the satisfaction of backing them and enjoying their world-class wine at prices that are up to 33% less than the high street. It’s a win-win.


  • You’ll primarily be supporting our CRM Marketing Manager, in managing and executing our email marketing plan – to share our winemakers’ stories and wines with our 400K members.
  • There’ll be other things we’ll want you to do as well, including joining us for team drinks at the pub (when we can), but email marketing will be your main focus.


  • Experience in HTML and building email campaigns from scratch
  • Highly analytical and numbers driven – comfortable running campaign reports and reporting back on what the numbers are telling us with recommendations for future optimisation
  • A strong work ethic – nothing will stop you getting the job done
  • Outstanding attention to detail and proof-reading skills – not afraid of making copy recommendations
  • A knack for copy-writing would be a bonus – you may occasionally have to pen the odd email
  • Experience of Photoshop
  • Excellent interpersonal skills – a strong communicator both written and verbal
  • Works effectively under pressure and responds dynamically to change
  • Well organised and methodical
  • Never afraid to take the initiative
  • Track record in owning campaigns from start to finish (OR a comparable skill-set if a graduate)
  • A love of data segmentation and targeting
  • And last but not least… enthusiastic and positive!

About Naked Wines

Instead of pushing suppliers on price, we fund our winemakers up front - helped by our Angels - so they’re free to focus on what they’re passionate about. Without the traditional wine industry costs, we make great savings, which we’re able to pass on. That means our winemakers are paid fairly and our Angels enjoy top-notch wine at prices that are typically 33% less than the high street. It’s a win-win.