Overview

Position Title: Growth Content Creator

Company: Naked Wines

Location: Brighton

Job Description:

Naked Wines is on a mission to change the wine industry for the better. We seek out and invest in the world’s best independent winemakers and connect them directly with our customers (who we call Angels). Our winemakers get the funding and freedom to make the best wines they’ve ever made, while our customers get the satisfaction of backing them and enjoying their world-class wine at prices that are up to 33% less than the high street. It’s a win-win.

Responsibilities:

  • You will strategise, produce, and develop great visual content with paid social and search as a focus but with room to expand across all growth channels. The goal is to drive strong CTRs and customer acquisition through amazing content.
  • Produce social-first assets (at pace vs perfection) – graphic & video (in-house) using design tools yourself and lean approaches to design, make and edit.
  • You’ll be able to work with our winemakers, customers (we call them Angels) and others to source amazing content that amplifies our brand experience and drives great conversion.
  • You’re highly creative, a maker with a great eye for what will succeed and able to use data to evaluate results.
  • Able to understand and reflect Naked’s brand through social creative – visual, graphic, video & animation with your finger on the pulse of the local landscape to remain relevant / cut through as a challenger brand.
  • Lead optimisation, testing, ideation with internal growth/marketing teams and external agency media buying partners
  • Understand testing protocol and channels, and collaborate with growth managers to leverage digital platforms effectively.
  • Be able to flex across the wider Growth team to provide high quality copy and creativity for a range of channels and contexts – spanning everything from Direct Mail to Affiliates and Gift Cards.
  • Come up with great ideas and stunts as to how we could 100x our Social channels (we will happily test anything.

Requirements:

  • You have great knowledge of online marketing and especially performance channels – able to optimise for conversion & LTV (Life Time Value)
  • You are a pro on design & video software (whatever your tools of choice may be) to make content that we’re proud of at pace.
  • Ideally, you have 1-3 years (or more) of experience working as a successful content creator.
  • Strong experience of how to design for adapt creative for “channel” and key ad formats.
  • Well organised and able to manage multiple projects simultaneously.
  • Confident in communicating and briefing/partnering to get your ideas to fruition.
  • Strong team player and able to communicate ideas effectively across creative and wider Growth team

About Naked Wines

Instead of pushing suppliers on price, we fund our winemakers up front - helped by our Angels - so they’re free to focus on what they’re passionate about. Without the traditional wine industry costs, we make great savings, which we’re able to pass on. That means our winemakers are paid fairly and our Angels enjoy top-notch wine at prices that are typically 33% less than the high street. It’s a win-win.